I’ve never chosen a “niche” for this blog. What I’ve written about has changed so much over the last 6 years that it’s never felt natural to claim one specific topic. Any time I’ve tried to put my blog on an elimination diet & attempt to write about just one thing, all I want to do is write about ALL the other things. The closest I’ve gotten is my tagline, my heart that this space be a place that encourages, equips & inspires.
There’s a lot that falls under those three categories.
Maybe that’s why I’ve been feeling this anxiety lately, that maybe I’m becoming type cast as “the social media girl.” I do love social media, and I really love teaching what I know (it falls under that “equipping” piece). I have no fear when it comes to trying new platforms and it is such a joy to provide encouragement to other writers as they try something for the first time.
But I’m so much more than that.
I started to wonder the other day if I’d ever be asked to speak somewhere about anything that wasn’t social media or internet related. It’s become my “thing” – and I’m so grateful for it. But what if that’s the only thing I’m ever asked to talk about? Will anyone ever ask me to share an encouraging keynote, rather than an informative breakout? What if I’m never invite to share about my desire for women to collaborate instead of compete? It can all start to make you feel like one of those teenage Disney stars who does something wild to prove to the world they can do more than just kids shows.
I know I’m not the only one afraid of being type cast as a certain kind of speaker. Other friends have shared the same concerns with me, and as we processed, we came to this realization:
“We all need an entry point.” – Lisa-Jo Baker
Because aren’t we all good at and passionate about a lot of things? But people need an entry point – that one specific thing they know you’re great at, otherwise they come down with a case of choice paralysis and can’t remember any of the things you’re good at. And what if that entry point is exactly what God plans to use to prepare us for the next thing?
God can use any entry point to get us where He wants us – whether or not it’s where we planned to go.
What people recognize in you as valuable is important because it gives you the opportunity to build relationships. When you build relationships, you build trust. And as you build trust around that “thing” people come to you for all the time, they’ll be open to listening to you share the other passions God has put on your heart.
God has used my entry point of social media to open up some amazing opportunities, and I don’t want to miss what He has for me in it because I’m rushing along to the next thing. Because in the middle of that session on social media, I can encourage. And as I talk about the internet, I can inspire.
Am I maybe a little bit type cast as the “social media girl?” Probably. But until God asks me to do something wild and break into new territory, I think I’ll enjoy this particular entry point, and be grateful while I’m here.
Q4U: Do you struggle with being identified as the “___” blogger? How do you see God working through that entry point to take you where He wants you to go?